Apocolant

Over and over he thinks he sees the soul of man and it turns out to be hollywood trickery. Unless the soul of man is something painfully sweet and an approved holder of Christmas, what a cheap catharsis. He settles on the idea that there is a soul of man trigger in the chest area and you only have to stroke it for a moment and you think you've seen the soul of man. It's the same button that the real soul of man would push, but everyone has figured out where it is. Certain professionals are able to make you convulse glandularly just because you are there and paying attention, even if you have never requested an expressive event. You begin to experience your physical response to commercial manipulation and it is sickening. It is an important life moment seeming to occur even as your real soul is gagging.

"Official Statement and Deliberate Expression of Revulsion"
Participants, First Reenactment of Apocolant's Attempt to Enforce Society